Gil Caldwell-Dunn
Opinion
01 May 2023
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‘Meet Frank’ brought a virtual character into the real world in a campaign that used the engaged gaming community to its advantage for the Pringles brand. Here, Gil Caldwell-Dunn, Strategy Director at Grey London, shares his lessons from working on the campaign.
About Gil Caldwell-Dunn
Gil Caldwell-Dunn is Strategy Director at Grey London.